Marketing and Promoting Your Campus Event

Looking to promote an on-campus event but not sure where to begin? We have you covered. Whether you are hosting your own event or co-sponsoring an event with another department, our cheat sheet of easily accessible resources will help set you up for success.

On-Campus Publicity
From calendar postings to campus press coverage, there are a variety of tools to help publicize events happening on campus that are of interest to faculty, staff, and students.

External Promotion Listings
If you are hosting a public event, there are a number of online advertising channels to take advantage of. The best part? Most external calendars allow you to post free of charge. Check out the websites below and submit your next lecture, performance, film screening, or cultural experience.

  • ArtsBoston. Submit your event here.
  • Boston.com. Submit your event here.
  • The Boston Calendar. Submit your event here.
  • DigBoston. Submit your event here.
  • Wicked Local – Boston, MA. Submit your event here.
  • Brookline TAB. Submit your event here.
  • Visit Massachusetts.com. Submit your event here.
  • Only in Boston. E-mail onlyinbos@gmail.com with relevant event information.

Media and Social Promotion
Ensure your event’s success by reaching attendees through targeted social and traditional media strategies. Below are a few resources and best-practices to help you get started.

  • The PR | Social Media team creates targeted social blocks for the daily BU Today e-mail and the site’s frontpage. Additionally, the official Boston University Instagram account (@bostonu) runs a weekly roundup of events every Monday. To request more information on how to get your event featured in a social block or on Instagram email pr@bu.edu or social@bu.edu.
  • Have your event co-hosted by the Boston University Facebook page to drive more visibility and attendance. Reach out to social@bu.edu to learn more.
  • When posting about your event on social media, remember to always tag official Boston University channels, co-sponsors, and key stakeholders to increase engagement and conversation about your event.
  • If you are hosting a larger event or would like to drive awareness, social sharing and engagement, consider creating a unique event hashtag. The hashtag can be featured on marketing collateral such as brochures, postcards, or slides and can be used for all your social media promotion initiatives. Encourage event coordinators, participants, and attendees to use the hashtag when posting about the event on social media to reach a greater audience.
  • Does your event have a strong local angle and/or notable speakers? Consider reaching out to local news desks and reporters to let them know. If you would like council on how to best formulate your media strategy contact pr@bu.edu.

Still have questions about how to successfully promote and market your event? Contact the PR| Social Media team at pr@bu.edu or social@bu.edu.